How to make a website appear on the first page of Google search (SEO)

Source: freepik

Hi Friends 😊, it is undeniable that the order of search results greatly influences visitors to come to your website, even around 75%, internet users only pay attention to even visiting websites that are on the first page of Google search, because this is the main reason why your website should on the first page.

How to make a website appear on the first page of Google. !!

Source: freepik

You need to know, that there are several ways for your website to appear on the first page of Google, and the way it is referred to as Search Engine Optimization (SEO). In this way, you will be able to increase your website's ranking in search results. The following are ways as well as explanations to make your website appear on the front page: 

1. Check website speed
Increase this loading speed, will be able to make your website appear on Google. There are several strategies to speed up your website, you can pay attention to the size of the files that support the website such as HTML, JavaScript, CSS. And for those of you who use WordPress, you can install a plug-in called Autoptimize and also Fast Velocity Minify. Furthermore, you can also reduce the size of the photos on your website.

2. Mobile-friendly
Now, the point is that your website must also be visited by smartphone, tablet or other users. Do not let your website look good on a computer / laptop but it is messy or even ugly when opened via a smartphone, this can also be considered responsive. So, your website must adjust if it is opened with a smaller size. Even in August 2019, it was known that 51% of website traffic in the world is from mobile devices. Not only that, even Google has determined that the loading speed available on mobile devices is one way to improve your website's ranking.

3. Make a Sitemap
For those of you who don't know what a Sitemap is, we will explain. A sitemap is a file in which there is a list of all pages on your website. Not only that, this sitemap also contains all information related to your website page, the time and number of times your page was edited / revised, and also what type of content is in it. This sitemap is divided into 2, namely HTML and XML. This HTML sitemap is a version intended for visitors. As for the XML Sitemap is a version that diperunt ukkanon the search engine. This XML sitemap is mandatory for you to have because it works so that your website can be indexed or appear on google search pages especially if the pages that you have are not able to connect properly and correctly to internal linking. This XML sitemap will also help Google crowding your pages.

       Whereas this HTML Sitemap also affects SEO indirectly because it will be able to improve user experience or user experience through website navigation, so users will be able to search for websites even though names are difficult to find using Google search results. Creating an HTML and XML sitemap is not a difficult thing, even you also only need to use the Yoast SEO plugin.

4. Install the SSL Certificate
In 2014, Google has determined that one of the website ranking indicators is the use of the SSL Certificate. Now for those of you who don't know, SSL Certificate is a component required by a website to encrypt data transfers that occur therein. This SSL Certificate has a good effect on the security of your website. Many well-known websites that do not use SSL Certificate which then gives an insecure sign when the website is visited by internet users.

5. Integrate / associate your website with Google Analytics.
Although the use of Google Analytics does not directly affect your website ranking, but this will be very helpful and useful for you. By integrating website and Google analytics, you will get your website traffic information. You can find out the performance on every page on your website, not only that you can also see the origins, demographics, activities, and also the time spent and visitors spent on your website. Don't worry, Google analytics is free.

6. use Google search Console
So Google search console also helps in monitoring the performance of your website, but this is different from Google analytics, this search console makes it easy for you to understand the performance of your website on Google search. Not only that, you can also use this search console to install a sitemap and also find out the keywords that are right for your website. This tool contains information related to the most popular pages on your site, your website's performance on mobile devices, knowing the existence of broken links, knowing about your website's security, the source of the backlinks that you have obtained.

7. Research keywords
If you have not found content on your blog on the front page of the search, then maybe you have not entered the right keywords or keywords in accordance with Google search results. Therefore it is important to do keyword research so that you know which keywords are widely used or searched by users. 

         There are 3 criteria you can use to find the right keywords. The first is the search volume. Of course, the higher the search volume, the more users will also visit. But you also need to know that the more search volume, the greater the competition for your website to appear in front. This is considered a keyword difficulty which is included in the second category. Therefore you can choose keywords that are long and have a low volume category, but still relevant to the intent and also desired by the user. Even what you also need to know, about 70% of traffic comes to keywords of this group, or if in SEO these keywords are referred to as "long-tail keywords". Now for the next keyword is SERP (search engine result page). This SERP is the designation of the top 10 websites from the search results of keywords. Well, by knowing this, you can learn about the website or can make better content more complete than that website. So how do I do keyword research? You can use paid tools as well as free ones, although the paid ones also have many other features. However, you can also use free tools from 9 research keywords.

8. Complete the content and adjust it to the search intent.
Of course you also have to create content that matches the contents in accordance with the title that you offer, try to position yourself as a visitor, where they are looking for something to get something or say to get an answer. Because of this the SERP concept is very influential, you can study the website and then do an evaluation of their content. Then you can create content with your version with more complete and better answers. Not only that, you also have to learn about how to write content that matches the criteria that are preferred by Google.

9. Optimize your content with keywords
Maybe you are still confused about placing keywords on your website, you can place them in 5 locations, i.e.

• permalink - permalink is a URL that comes from your website. Which link or URL will be checked for the first time when Google crowds your website. Therefore, your URL must also have keywords. Because this URL usually has a random character like your example name.com/blog/p=205, now you have to change it to a URL with keywords like the example, your name.com/blog/ how to sing. And also make sure when you write your permalink using lowercase letters and separate them with dashes (-).
• meta title and meta description- Meta title is a title that appears in Google search results. This title automatically follows the title you wrote when writing your content, so make a title that also contains keywords. And this meta description is a brief description that appears under the title. If you don't set the meta description then this meta description will appear as a sentence fragment of your content. Of course you can change it if you use wordpress then you can use the Yoast SEO pluggin .
• the file name and also the alt in the image - then you can put the keywords in each file name and also the alt in the image contained on every page and post. But you also need to know, for alt you can only change after you publish your content.
• The first 100 words of website content put keywords in the first 100 words, because this will help Google in searching and of course if in your initial sentence contains keywords, the greater the possibility of your website appearing on the front page

10. The intensity that is in the main keywords.
It's a good thing to use keywords in every place. But you also have to pay attention to the placement and distribution. Of course if you put the same keywords in a row then it will be irrelevant. For example, you use keywords in the first sentence, and then you write it again in the second sentence. If you do that, then your website will be considered as a website with keyword stuffing and that will also have an adverse effect on website ranking. Therefore you need to use LSI (latent semantic indexing) keywords. You can call this LSI as a form or other variations of keywords. For example "cooking", "making dishes easily", "delicious food". If you use the Keyword research tool in general, it is already equipped with LSI keywords. But if you want a free tool, then you can use LSIKeywords and also KeySearch.

11. Internal links
You can use these internal links because this will help the search engine understand the related context. This internal link is the link that you put in your page, but you also should not enter the link carelessly, you must also pay attention to the relationship between the contents of the content and also the link. However, do not directly insert a link, you must create a hyperlink (text that when clicked is connected to a link)

12. Inbound links
Are links from your content or website on other people's sites. Of course, to make this, you also have to have relations or agreements (link building) which will exchange links in each other's content. There are several criteria that you must also do when doing this link building, namely:

• Domain authority and also page authority - domain authority is an overall quality of your site. However, each page must also have a quality which is measured using Page Authority. To use that, you can only use paid tools like Ahrefs and Moz
• DoFollow and nofollow links - on DoFollow links will affect your website ranking, but in contrast to nofollow, this link will not affect anything on your website ranking.
• Anchor text - you also have to specify the anchor text used by other website owners. but if you use it repeatedly on one page then it will cause a decrease in your website ranking.
• Relevance of links and Traffic sources of inbound links - so you also need to pay attention to the relevance of existing links to collaborate on traffic

13. Check and fix broken links.
Of course you should always check the links you link, because it could be that the website link that you linked is removed and consequently if it is clicked by a visitor, then they will not find the page and will even experience 404 errors. not found, and what you need to know if a website creates or directs users to the error then it will reduce website ranking.

14. Use Google My Business
This platform can also greatly help you if you are involved in the business world, because this will help you to display important information related to your business, and also this will tell you about your business type, business location, operating hours, phone number, and also website address. not only that visitors will also be able to leave comments, reviews, and also questions related to your business.

           Now that is the explanation that we can convey. Hopefully it will be useful, don't stop learning, cheer up !! 😊

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